Online Marketing Art

Step 2.4 Getting Keywords Ideas It’s time to fire up the Keyword Planner and snoop on your competitors One of the best hacks I ever heard from  Brian Dean   (a man of many hacks)  was what he called the GKP hack. Here’s how it works: Find competing pages. Finding competing pages is easy, because they have a lot of visibility. Put your high-level keyword in Google and see what comes up. Now, go to the  Google Keyword Planner . Click on the ‘Find new keywords and get search volume data’ option, and paste a competing page into the ‘Your landing page’ field. Here’s what I got back when searching for which terms Brian Dean’s guide ranks for: It’s as simple as that. Go ahead and any new keywords to your sheet, repeat as much as you like/need/can be bothered with, and let’s move on to the next step.

2.3 Getting keywords ideas Research how real people speak in their niche communities Aside from the huge hubs your target niche hangs out ( Inbound  and GrowthHackers  for marketing, for example), you can be sure that there is a group of people with questions that your content could answer on  Quora . The reason Quora is so important is because  you get an insight into the exact words your audience uses  when they want an answer you could provide them with. That makes it great for generating  content ideas  as well as keywords. First, do a search for your term in the search bar. If you’re lucky, there’ll be a whole section of Quora devoted to your niche. This is full of hot questions waiting to be explained which were asked by the Quora community because they were  not  answered properly with a Google search. For questions that definitely include your keyword, you’ll want to stay away from the Topic section and go to the ‘Searc...