Online Marketing Art

I have been working with wordpress website for many years, both for my own sites and sites for my clients. We all know wordpress is the number 1 blog and content manage platform, but we all know it also takes a lot of time and effort to make it work and manage it. Even myself is a very technical person, I still have to hire or find some specialists to help me. And believe, those specialists are not cheap. And the bigger problem is, it is not very easy to find some good people that can actually do the job. But recently,I found an app called 1ClickWP which is especially designed for managing wordpress blog sites and having been using this app to manage my sites. The result is surprisingly good. It is not something that can everything for you, but for what it does, it does really well. Here is a quick link if you want to give it a try: http://bit.ly/2cmi98k You can also find a live demo from that link too: Live Demo . It saved me a lot of times, especially if you manage multiple ...

What a great video about iPhone 7?  I would like to share this one with everyone here. Check it out below: So, do you want to upgrade to iPhone 7? Let me know what you think!

Step 3: Find the winner keyword Apply the following criteria to pick top keywords Good keywords are: Relevant.  You need to accurately describe what you’re writing about because a high bounce rate will kill your ranking, even if you do manage to get on the front page. High (enough) volume.  For niche and specific topics, like  client onboarding , you’ll be lucky to find a relevant keyword with more than 30 searches per month. If there are two similar keywords with drastically different volumes, however, the higher volume keyword is the obvious choice (provided it passes the rest of the criteria). Low difficulty.  Putting it simply, a keyword with low difficulty has pages and domains with low authority on the first page. If you target the same keyword with better content and get a few backlinks, you can take that slot and  steal their traffic . So once you’ve chosen a few keywords from your list which are high enough volume and relevant, it’...

Step 2.5 Getting keywords ideas Use the Ahrefs Positions Explorer to grab competitor’s keywords The  Ahrefs Positions Explorer  offers a powerful way to get competitor information. Using the same competitors you used in Google Keyword Planner, search the URL to get a list of keywords. Positions Explorer is one of the best SEO tools I’ve used, and I’m always finding new uses for it! Check this out: Add any good fits to your sheet, and get onto the next step. Use this ‘lovely’ SEO tool (in name and design) to generate long-tail keywords One of the most unpleasantly titled tools I’ve come across is the surprisingly capable  Keyword Shitter . While it’s capabilities are a lot like UberSuggest, making it no more useful up until this point in the process, when you have a list of keywords already, it can yield some awesome results. Basically, you use your seed keyword (for example, ‘keyword research’) in the main box, then paste your list so far in the Positiv...

Step 2.4 Getting Keywords Ideas It’s time to fire up the Keyword Planner and snoop on your competitors One of the best hacks I ever heard from  Brian Dean   (a man of many hacks)  was what he called the GKP hack. Here’s how it works: Find competing pages. Finding competing pages is easy, because they have a lot of visibility. Put your high-level keyword in Google and see what comes up. Now, go to the  Google Keyword Planner . Click on the ‘Find new keywords and get search volume data’ option, and paste a competing page into the ‘Your landing page’ field. Here’s what I got back when searching for which terms Brian Dean’s guide ranks for: It’s as simple as that. Go ahead and any new keywords to your sheet, repeat as much as you like/need/can be bothered with, and let’s move on to the next step.

2.3 Getting keywords ideas Research how real people speak in their niche communities Aside from the huge hubs your target niche hangs out ( Inbound  and GrowthHackers  for marketing, for example), you can be sure that there is a group of people with questions that your content could answer on  Quora . The reason Quora is so important is because  you get an insight into the exact words your audience uses  when they want an answer you could provide them with. That makes it great for generating  content ideas  as well as keywords. First, do a search for your term in the search bar. If you’re lucky, there’ll be a whole section of Quora devoted to your niche. This is full of hot questions waiting to be explained which were asked by the Quora community because they were  not  answered properly with a Google search. For questions that definitely include your keyword, you’ll want to stay away from the Topic section and go to the ‘Searc...

Step 2.2: Getting Keywords ideas from Wikipedia and Google Suggestion Find a relevant Wikipedia article.  As it happens, Wikipedia is a wealth of succinct, well-written content that explains concepts in terms people understand and search for. For example, the Wiki article on keyword research gives you some ideas as to what’s important and the language the tribe interested in the field use to talk about it. This gives me a bunch of new ideas to add to the sheet. Once you’ve racked your steaming brain and done some real life reading with your real life eyes, it’s time to hand the job over to a machine. Phew, you get to automate this for a little while! Here’s what you’ve got to do next. Generate a huge list of suggestions from your most relevant keywords UberSuggest  is a valuable tool for keyword research. If used properly, it can give you some truly golden keywords. But with the wrong terms, you’ll get a load of rubbish so niche you’d need to calculate it’s volum...

Step 2.1 Getting keyword ideas Brainstorm for your ideal customer’s search terms Before getting any data on volume or competition, you’re going to want to think of every possible way your topic might be searched for. At the risk of starting out like a dense sociology textbook from the ’70s, I’ll work through this with examples. In fact, I’ll kill two birds with one stone and do the keyword research for this very post and guide you through how I did it. Write what the post is about.  This post is about keyword research. That’ll be my first (or ‘seed’) keyword. Put it in the sheet. Get more specific.  It’s not about the history of keyword research, or keyword research for eCommerce on-page SEO, it’s about the keyword research  process.  Put that in the sheet. Google it.  At the bottom on the page, you’ll see Google’s suggestions. They’re fine, but not the last word on the best alternatives. Note: the reason we can already see the volume and sugges...

Recently I came across an article from great SEO writer BENJAMIN BRANDALL about keyword research, and I think it is absolutely awesome.  The No.1 lesson I learned is "template it", you know what I mean. So I simplify his process to 3 steps and here it is: Step 1: Set up a spreadsheet template-- Very Important The first thing you’re going to have to do is set up a template in Google Sheets that you can use every time you run the keyword research process. First,  sign in to Google Sheets  and create a blank spreadsheet. Name it, then fill the headers in to match my example, like this: To make sure that you don’t treat your header as data when sorting your results, you should freeze the top row. Now you’ve got your spreadsheet, make sure you keep the link handy so you can create a powerful recurring process document later on using this guide. Whenever you research a fresh keyword, open up the link, create a copy of the template and name it the subject of...

Here is a very interesting article about google 's AMP project and I would like to share with everyone. In case you don't know what AMP is, it is Google's Accelerated Mobile Pages project. You can find more detail in my previous post: http://onlinemarketingart.blogspot.com/2016/04/what-is-ampgoogles-accelerated-mobile.html In an exclusive study conducted by  SEO PowerSuite , some revealing findings were uncovered as to how SEOs are responding to Google’s Accelerated Mobile Pages project two months out. The goal of the study was to identify SEOs’ awareness of the AMP launch, gauge the impact they believe it will have on mobile search results, and learn actions they plan to take as a result. SEO PowerSuite surveyed 385 SEO professionals from both North America and Europe. The sample group represented a mix of in-house SEOs, SEOs who work for their own companies, agency SEOs, and outside consultants. Do SEO’s Know About AMP? As you may expect, most SEOs are at leas...

What Is AMP? AMP is a way to build web pages for static content that render fast. AMP in action consists of three different parts: AMP HTML AMP JS Google AMP Cache AMP HTML  is HTML with some restrictions for reliable performance and some extensions for building rich content beyond basic HTML. The  AMP JS  library ensures the fast rendering of AMP HTML pages. The  Google AMP Cache  (optionally) delivers the AMP HTML pages. AMP HTML AMP HTML is basically HTML extended with custom AMP properties. The simplest AMP HTML file looks like this: <!doctype html> <html ⚡ > <head> <meta charset= "utf-8" > <link rel= "canonical" href= "hello-world.html" > <meta name= "viewport" content= "width=device-width,minimum-scale=1,initial-scale=1" > <style amp-boilerplate >body { -webkit-animation : -amp-start 8s steps ( 1 , end ) 0s 1 normal both ; -moz-animation : -...

Components of SEO Content An SEO article is made up of two distinct, but very important components: 1) it has to contain relevant and value added content 2) it has to be supported by good website infrastructure (the ‘techy bit’) As I have already mentioned, SEO article content must be topically relevant, and provide value to the reader. And as with a standard article on any conceivable subject that’s possible, it has to have a new angle, a good initial hook, and and it must be important to the reader. Writers of articles for all kinds of publication will tell you this; it’s what you learn on day 1 at freelance article writing school. What they might not tell you until much later, is that in an SEO article content must include certain keywords and key phrases that are relevant to the topic, and the article context. These keywords and key phrases must appear seamlessly in the article, and not disrupt the natural flow of the piece; they should enhance it and be inconspicuous at ...

To write an good SEO article, the first thing, also the most important thing is to make sure you have good content. Make sure it is "GOOD STUFF".  Whether the article is for your own website or as part of a freelance writing contract, the most important thing to always remember when writing a Search Engine Optimized article, is to make it a GOOD article. By good article, I mean the article must be useful to the reader. It should provide them with a benefit they can visualize, or offer something of value to them that is applicable and relevant to their lives or businesses. It should be something they can relate to easily. There’s no point in writing a technically good SEO article, for it to be a load of nonsense to the reader. Not only will the website concerned lose a potential customer or lose out on traffic and advertising revenue, but the article will become a non-entity and be a complete waste of everyone’s time. If the article is no good to the reader, don’t...

Article writing is often a very important part of website SEO in internet marketing. It sounds very straight forward: just write an article about your product to help people understand your product or your service and then hopefully people will buy your product. But very often, people start to ask the question: Is writing an SEO article really complicated? When I look at the chart above, it hurts my eyes.., doesn't? But luckily, the answer to write an SEO article is not that complicated, and it shouldn't be that complicated.  There are no magic formulas or weird science to SEO, and there’s no right or wrong way of doing things. There are guidelines, however, as you will discover in this two-part article. SEO writing is very much a matter of common sense, and the application of some very simple points that are based on the idea of well constructed articles, and well constructed websites. Surprised? Don’t be. Just read on. SEO writing is no more complicated than writ...

Google+ and  Google Pages have been out there for a long time. They are really great place to market your products and they are supported by big Google. Even better, they are all free. So I decide to give it a test drive. And believe me, if I can can do it, any of you can do it. All we need is just to follow this simple and clear video on you tube. So now what do you think? Easy enough?

Recently I read a post from http://www.entrepreneur.com/article/271068 It is a great article and it reminds me even though the internet has been out there for so many years, however till today, 46 percent of  U.S. small businesses still don’t have a website for their company. That just means there is still a huge online market out there. The next survey mentioned in that article is quite interesting too: And then this one: What really surprises me is the second reason, Cost, 30%. Nowadays hosting a website is really cheap now and with all the ready-to-use tools in place, owning a website becomes more affordable than ever, just to name a few: GoDaddy has domain starting just $0.99 per year and it is my favorite domain place. For hosting itself, I like Hostgator and its plan starts just $4.86 per month. It provides all wonderful tools and ready to use wordpress blog platform, not to mention all those beautiful free themes.